When it opened, GM was the only store to be all CB/CR. It still is, if it is. The idea has been talked about for the last several years but they were the first to do it. I don't think the demand is being met by clubs, though this idea persists (and as you say below, coral sales are a small percentage of most LFS sales). People always want more coral and are willing to buy it. The argument can easily be made the other way - frag swaps and DBTC programs get more people involved in the hobby and provide loss leader corals to customers - then the LFS can spend its time suppling more profitable products. Sure, but that has little to do with a never tried before business model. Having worked at a billion LFS I thought the initial model was brilliant. CB/TR, low price, limited stock, no drygoods (drygoods are a miasma of hassles). This is what we offer, if you don't want this, this isn't the store for you. Trying to be a full service, full product store (which is basically impossible) works for only a small portion of LFS and smaller shops run themselves ragged, both mentally and monetarily, trying (unsuccessfully) to stock everything everyone wants. Never said they were.