New store opens today!

Discussion in 'Other Reef Talk' started by Vhuang168, Sep 4, 2017.

  1. Vhuang168

    Vhuang168 Supporting Member


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  2. tankguy

    tankguy BOD

    Totally agree with Mike. Joe and Carson have been with BAR for along time. Great store and good guys. Im lucky to be just around the corner from them. Sometimes things just change and thats ok
    wfong likes this.
  3. Bruce won't say no to a harem for himself either!
  4. Edgar Sandoval

    Edgar Sandoval Supporting Member

    JOE and karson always take great care of me. My favorite LFS

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    wfong likes this.
  5. ALL my fish are from them. Great selection. Super healthy. Prices are fair. Out of 30+ fish I bought, i lost only one McCosker's Wrasse
  6. OnTheReef

    OnTheReef OnTheReef (Eric)

    Took me half an hour to find the place and so I missed the gang, but I did snap a few pics.[​IMG][​IMG][​IMG][​IMG][​IMG]

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  7. JVU

    JVU Supporting Member

    Jess from Diablo Corals mentioned to me that he isn't a BAR sponsor anymore. I was surprised since he was on the tour we did recently. Bruce, I know you are friends with him and go there a lot, any insight?
  8. Bruce Spiegelman

    Bruce Spiegelman Supporting Member

    As far as I know he is. I know he was approached as a sponsor to give items for the raffle at the frag swap and that he immediately agreed. I do know he has been frustrated with BAR before on a number of issues which normally revolve around lack of communication and some policies. I suspect these are issues some other stores may be having as well, but it's an issue that would be better addressed by whomever is in charge of sponsor relations. I'll ask him this week though - now I'm curious.
  9. Bruce Spiegelman

    Bruce Spiegelman Supporting Member

    And what exactly does sponsorship mean anyway? What do we ask of them and what do they get out of it?
    Yippee and Gablami like this.
  10. Mr. Ugly

    Mr. Ugly Past President

    One thing that works for sponsors is being involved and highlighted in well promoted club activities and events.

    Tie-ins to a club's active social media presence including Facebook, Twitter, and online forums are good too.

    Being where the action is, IRL and online, is good for sponsors.
  11. Mr. Ugly

    Mr. Ugly Past President

    IIRC, we started working out their sponsorship even before they opened their physical store.
  12. Coral reefer

    Coral reefer President

    We can get into this here if people really want...or, we could all talk about it in person in a more constructive way at a bod meeting! (Hint hint).
    Gablami likes this.
  13. Bruce Spiegelman

    Bruce Spiegelman Supporting Member

    Here's good.
  14. sfsuphysics

    sfsuphysics Supporting Member

    In the past it's been a matter of talking with the owner of the store, explaining how we promote their store. As far as items we had lists of stuff that would be useful for raffles, depending upon the store they could be corals or fish, or sometimes gift cards since those typically bring people into the store.

    Now as for former sponsors who have left, I think a good plan to try and reintroduce them would be to explain how over the past few years we've had new people at just about every club position so that sometimes they don't know what has been done in the past as far as communication, etc, where as in the past you might have some sponsorship person who was at that position for 5+ years so they know the owners first hand and have a rapport. Don't try to throw anyone under the bus mind you, but just explain that as people move there often is an adjustment period.
  15. kinetic

    kinetic Webmaster

    I haven't at all been involved with sponsors in the past, but if we put together a structured promotion schedule/guideline, ongoing updates and communications (scheduled updates), and even had a way for us to tie all of the sponsors together in a beneficial community, they would most likely jump right back in. How? Gotta find one or more people to take the lead on it. I'm guessing there's some kind of spec sheet that was used in the past. An elaboration and refresh on that would be good.

    I bet most of the sponsors were just friends of someone on the BOD. Once that person left/became inactive, so did the sponsor in the club. The relationship was between individuals, rather than the company and the club.

    That's my guess anyway.
  16. Bruce Spiegelman

    Bruce Spiegelman Supporting Member

    This is my supposition as well. In my discussions with both Jess and another store owner, it's the lack of recognition and communication that seems to piss them off. They feel like they're ignored unless we want something.
  17. Mr. Ugly

    Mr. Ugly Past President

    Ask your sponsors what makes a good relationship for them. What makes it worthwhile for them?
    Coral reefer and Ibn like this.
  18. kinetic

    kinetic Webmaster

    More customers will make them happy. They get more customers with: prices, quality, and reputation. BAR can help with the last bit.

    Some ideas on what to offer in the package:
    • Advertising on the site (already exists in banners and forums)
    • Monthly sponsor spotlights - BAR puts a pinned thread up highlighting a sponsor. The highlight thread will have answers to questions that BAR members are prompted for ahead of time, a quick interview, any newsworthy announcements, and BAR member discounts for a limited time at the store.
    • In addition to the spotlights, have a sponsor tour, where the sponsor greets BAR members at their LFS (for example), shows them how everything is run, and takes questions. Gives BAR members pre-orders for frags and such and probably discounts of some sort
    • Frag swap "booths," so that sponsors can be there, represent, answer questions, and maybe even do a little talk before the swapping happens
    • BAR member representative: could help gather questions members have on the forum and put them in a digest up for the sponsor, rather than the sponsor having to monitor the forums constantly themselves. Also, this point person would also reach out regularly to ask for any updates, events, or other things. Makes them feel connected and communicated with
    • Some kind of ongoing trade with BAR members: if a BAR member refers a new customer, they both get a discount. This has to be constantly maintained, pretty official, and not be abused and such.
    Bruce Spiegelman likes this.
  19. Coral reefer

    Coral reefer President

    That's all basically part of what we do now. The main problems are member/bod turnover, and lack of volunteering and follow through.
    We always ask the sponsors if they want to be vendors at swaps. Nobody but Jess at diablo has ever taken us up on it.
    We delegated specific sponsor contact people a few years back in addition to a sponsorship chair on the board, hasn't seemed to work very well.
    All in all sponsor during my time w the club have basically been donating stuff to a group of hobbysiatsbthat want to learn and be successful because they know it's a good cause, and that we definitely do shop in their stores. Maybe they don't see a huge benefit to business, but it's not a big cost either.
    The club mainly exists off of membership dues and profit from the regional swap. Sponsors are a bonus. It's great if we can help them and they can help us at the same time. It's not the end of the world if any individual store doesn't want to be a sponsor of our club. All we can do is try our best given the amount of members we have, and the time and effort they are willing to give.
    DEATH BY SNU SNU and JVU like this.
  20. Mr. Ugly

    Mr. Ugly Past President

    BAR does have a sponsorship package document very similar to this.
    kinetic likes this.

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