I highly doubt they created that hype but rather that is how they bought it. ULTRA color has been on export lists longer then i have been in the trade.
IIRC the branching ones were sold as frogspawn and the massive ones were called octopus and commanded a higher price, don't know what the current situation is as I've not bought from exporters/transhippers in eons.
wow... i have one of those...... anyone want to buy it from me? I'll even change the name to "007 Throbber" since it has bright purple with it and drop the price $5.00