[quote author=Dyngoe link=topic=3438.msg39344#msg39344 date=1207020535]BTW, what is the focus of our booth? Are we looking to drive up membership?[/quote]
[quote author=cwolfus link=topic=3438.msg39357#msg39357 date=1207022871]The focus of our booth will be on our mission - to promote, foster and encourage education and appreciation for the ethical husbandry and propagation of marine life.
It should be fun to explain how captive prop corals are better and how, with programs like DBTC, we are making our mission a reality that benefits our community and tanks while having less impact on the oceans.[/quote]
[quote author=cwolfus link=topic=3438.msg39357#msg39357 date=1207022871]As for looking to drive membership... it's not our focus, though if people decide that ethical husbandry, education, captive prop, hanging with cool people, having fun, and getting free frags from our president while making a difference sound good to them, there is no reason to turn them away!
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We can hang out at the booth, answer questions, talk about our particular focus on captive propagation, let people know about our forums and the supportive members that help each other be successful reef keepers and propagators.
We have no need to drive membership, and that may even be among the last things we should be doing. Even though we live in a "more is better" kind of society, we shouldn't grow the club for the sake of growing. Especially not by advertising free corals for new members
That tends to attract people for the wrong reasons and creates a lot more problems and work for the club.
We can let people know about our mission, our propagation focus, ethical collection and husbandry, our various projects and activities. We can encourage people to sign up on our forums to share and contribute to our information resources. If they are interested in becoming actual club members after checking things out, that is fine. If they're not into those things, and aren't interested in becoming members, that is good too
We can let prospective members self select on the basis of their interest in our club values.